Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different variables on...

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Autores principales:	Salem A. Al-Jundi, Ahmed Shuhaiber, Reshmi Augustine
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2019
Materias:	new product purchase intention consumer innovativeness learning process perceived value Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/b016ae6df10c449380c3525707f9c264
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spelling	oai:doaj.org-article:b016ae6df10c449380c3525707f9c2642021-12-02T16:07:36ZEffect of consumer innovativeness on new product purchase intentions through learning process and perceived value2331-197510.1080/23311975.2019.1698849https://doaj.org/article/b016ae6df10c449380c3525707f9c2642019-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2019.1698849https://doaj.org/toc/2331-1975Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different variables on new product purchase intentions in general and the interplay between all latent variables. We tested a sample of 438 responses that reflect the perspectives of the public in the Emirate of Abu Dhabi, United Arab Emirates, by using partial least squares/structural equation modeling. Substantively, perceived value intercedes in the impact of consumer innovativeness on purchase intentions. Similarly, the learning process mediates the effect of consumer innovativeness on purchase intentions, whereas perceived value mediates the effect of the learning process on purchase intentions. Finally, the learning process and perceived value mediate the effect of consumer innovativeness on new product purchase intentions.Salem A. Al-JundiAhmed ShuhaiberReshmi AugustineTaylor & Francis Grouparticlenew product purchase intentionconsumer innovativenesslearning processperceived valueBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 6, Iss 1 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	new product purchase intention consumer innovativeness learning process perceived value Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	new product purchase intention consumer innovativeness learning process perceived value Business HF5001-6182 Management. Industrial management HD28-70 Salem A. Al-Jundi Ahmed Shuhaiber Reshmi Augustine Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
description	Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different variables on new product purchase intentions in general and the interplay between all latent variables. We tested a sample of 438 responses that reflect the perspectives of the public in the Emirate of Abu Dhabi, United Arab Emirates, by using partial least squares/structural equation modeling. Substantively, perceived value intercedes in the impact of consumer innovativeness on purchase intentions. Similarly, the learning process mediates the effect of consumer innovativeness on purchase intentions, whereas perceived value mediates the effect of the learning process on purchase intentions. Finally, the learning process and perceived value mediate the effect of consumer innovativeness on new product purchase intentions.
format	article
author	Salem A. Al-Jundi Ahmed Shuhaiber Reshmi Augustine
author_facet	Salem A. Al-Jundi Ahmed Shuhaiber Reshmi Augustine
author_sort	Salem A. Al-Jundi
title	Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
title_short	Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
title_full	Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
title_fullStr	Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
title_full_unstemmed	Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
title_sort	effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
publisher	Taylor & Francis Group
publishDate	2019
url	https://doaj.org/article/b016ae6df10c449380c3525707f9c264
work_keys_str_mv	AT salemaaljundi effectofconsumerinnovativenessonnewproductpurchaseintentionsthroughlearningprocessandperceivedvalue AT ahmedshuhaiber effectofconsumerinnovativenessonnewproductpurchaseintentionsthroughlearningprocessandperceivedvalue AT reshmiaugustine effectofconsumerinnovativenessonnewproductpurchaseintentionsthroughlearningprocessandperceivedvalue
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Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

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