Mobile payment service usage: U.S. consumers’ motivations and intentions

Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this res...

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Autores principales: Jong-Hyuok Jung, Eunseon Kwon, Dong Hoo Kim
Formato: article
Lenguaje:EN
Publicado: Elsevier 2020
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Acceso en línea:https://doaj.org/article/b05ed71769d14fb5a75f886e7fb983e3
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