Mobile payment service usage: U.S. consumers’ motivations and intentions

Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this res...

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Autores principales:	Jong-Hyuok Jung, Eunseon Kwon, Dong Hoo Kim
Formato:	article
Lenguaje:	EN
Publicado:	Elsevier 2020
Materias:	Mobile payment UTAUT Mobile marketing U.S. mobile consumers Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
Acceso en línea:	https://doaj.org/article/b05ed71769d14fb5a75f886e7fb983e3
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spelling	oai:doaj.org-article:b05ed71769d14fb5a75f886e7fb983e32021-12-01T05:03:06ZMobile payment service usage: U.S. consumers’ motivations and intentions2451-958810.1016/j.chbr.2020.100008https://doaj.org/article/b05ed71769d14fb5a75f886e7fb983e32020-01-01T00:00:00Zhttp://www.sciencedirect.com/science/article/pii/S2451958820300087https://doaj.org/toc/2451-9588Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers’ intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers’ intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.Jong-Hyuok JungEunseon KwonDong Hoo KimElsevierarticleMobile paymentUTAUTMobile marketingU.S. mobile consumersElectronic computers. Computer scienceQA75.5-76.95PsychologyBF1-990ENComputers in Human Behavior Reports, Vol 1, Iss , Pp 100008- (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	Mobile payment UTAUT Mobile marketing U.S. mobile consumers Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990
spellingShingle	Mobile payment UTAUT Mobile marketing U.S. mobile consumers Electronic computers. Computer science QA75.5-76.95 Psychology BF1-990 Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim Mobile payment service usage: U.S. consumers’ motivations and intentions
description	Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers’ intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers’ intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.
format	article
author	Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim
author_facet	Jong-Hyuok Jung Eunseon Kwon Dong Hoo Kim
author_sort	Jong-Hyuok Jung
title	Mobile payment service usage: U.S. consumers’ motivations and intentions
title_short	Mobile payment service usage: U.S. consumers’ motivations and intentions
title_full	Mobile payment service usage: U.S. consumers’ motivations and intentions
title_fullStr	Mobile payment service usage: U.S. consumers’ motivations and intentions
title_full_unstemmed	Mobile payment service usage: U.S. consumers’ motivations and intentions
title_sort	mobile payment service usage: u.s. consumers’ motivations and intentions
publisher	Elsevier
publishDate	2020
url	https://doaj.org/article/b05ed71769d14fb5a75f886e7fb983e3
work_keys_str_mv	AT jonghyuokjung mobilepaymentserviceusageusconsumersmotivationsandintentions AT eunseonkwon mobilepaymentserviceusageusconsumersmotivationsandintentions AT donghookim mobilepaymentserviceusageusconsumersmotivationsandintentions
_version_	1718405621023244288

Mobile payment service usage: U.S. consumers’ motivations and intentions

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