Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa
This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative rese...
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| Format: | article |
| Langue: | EN |
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Taylor & Francis Group
2020
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| Accès en ligne: | https://doaj.org/article/b29e1e67aa964593b7ee0c27489ef120 |
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