Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian

With the advance of technology and the civilization, the more advanced needs of consumers as well. Consumers are increasingly critical. Especially women in relation to beauty products. Thus research is needed to find out more about the factors that influence purchase decisions. This study aimed to a...

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Autores principales: Achmad Fajaruddin, Atiyah Syahni
Formato: article
Lenguaje:AR
EN
ID
Publicado: Universitas Darussalam Gontor 2016
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Acceso en línea:http://dx.doi.org/10.21111/iej.v2i1.971
https://doaj.org/article/b33c50b2f6a946a6b8c10f5aff43b64f
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