Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian

With the advance of technology and the civilization, the more advanced needs of consumers as well. Consumers are increasingly critical. Especially women in relation to beauty products. Thus research is needed to find out more about the factors that influence purchase decisions. This study aimed to a...

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Autores principales:	Achmad Fajaruddin, Atiyah Syahni
Formato:	article
Lenguaje:	AR EN ID
Publicado:	Universitas Darussalam Gontor 2016
Materias:	motivation perception consumer behaviours purchase decisions Islam. Bahai Faith. Theosophy, etc. BP1-610 Economic theory. Demography HB1-3840
Acceso en línea:	http://dx.doi.org/10.21111/iej.v2i1.971 https://doaj.org/article/b33c50b2f6a946a6b8c10f5aff43b64f
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spelling	oai:doaj.org-article:b33c50b2f6a946a6b8c10f5aff43b64f2021-11-08T10:27:31ZAnalisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelianhttp://dx.doi.org/10.21111/iej.v2i1.9712460-18962541-5573https://doaj.org/article/b33c50b2f6a946a6b8c10f5aff43b64f2016-06-01T00:00:00Zhttps://ejournal.unida.gontor.ac.id/index.php/JEI/article/view/971https://doaj.org/toc/2460-1896https://doaj.org/toc/2541-5573With the advance of technology and the civilization, the more advanced needs of consumers as well. Consumers are increasingly critical. Especially women in relation to beauty products. Thus research is needed to find out more about the factors that influence purchase decisions. This study aimed to analyze the factors that influence purchasing decisions Wardah beauty products at the student campus Unida Mantingan 2014-2015, as well as find out what factors most influence on purchase decisions Wardah products. This research is quantitative descriptive. To achieve the desired aim, the authors tried to collect primary data by distributing questionnaires to 80 respondents using simple random sampling. Once collected, the data will be analyzed using content analysis method, the classical assumption test, multiple linear regression, R-square, Ftest and t-test. Results from the analysis conducted on the validity and reliability, there is one question that is not valid, namely the consumer attitude variables with production indicators Wardah products. Results of the analysis showed the influence of independent variables on the dependent variable is less influential, it can be concluded that the influence of motivation, perceptions and attitudes of consumers on product purchasing decisions Wardah by 28%, while the remaining 72% is determined by other variables outside the study.Achmad FajaruddinAtiyah SyahniUniversitas Darussalam Gontorarticlemotivationperceptionconsumer behaviourspurchase decisionsIslam. Bahai Faith. Theosophy, etc.BP1-610Economic theory. DemographyHB1-3840ARENIDIslamic Economics Journal, Vol 2, Iss 1, Pp 71-90 (2016)
institution	DOAJ
collection	DOAJ
language	AR EN ID
topic	motivation perception consumer behaviours purchase decisions Islam. Bahai Faith. Theosophy, etc. BP1-610 Economic theory. Demography HB1-3840
spellingShingle	motivation perception consumer behaviours purchase decisions Islam. Bahai Faith. Theosophy, etc. BP1-610 Economic theory. Demography HB1-3840 Achmad Fajaruddin Atiyah Syahni Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian
description	With the advance of technology and the civilization, the more advanced needs of consumers as well. Consumers are increasingly critical. Especially women in relation to beauty products. Thus research is needed to find out more about the factors that influence purchase decisions. This study aimed to analyze the factors that influence purchasing decisions Wardah beauty products at the student campus Unida Mantingan 2014-2015, as well as find out what factors most influence on purchase decisions Wardah products. This research is quantitative descriptive. To achieve the desired aim, the authors tried to collect primary data by distributing questionnaires to 80 respondents using simple random sampling. Once collected, the data will be analyzed using content analysis method, the classical assumption test, multiple linear regression, R-square, Ftest and t-test. Results from the analysis conducted on the validity and reliability, there is one question that is not valid, namely the consumer attitude variables with production indicators Wardah products. Results of the analysis showed the influence of independent variables on the dependent variable is less influential, it can be concluded that the influence of motivation, perceptions and attitudes of consumers on product purchasing decisions Wardah by 28%, while the remaining 72% is determined by other variables outside the study.
format	article
author	Achmad Fajaruddin Atiyah Syahni
author_facet	Achmad Fajaruddin Atiyah Syahni
author_sort	Achmad Fajaruddin
title	Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian
title_short	Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian
title_full	Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian
title_fullStr	Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian
title_full_unstemmed	Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian
title_sort	analisis pengaruh motivasi, persepsi dan sikap konsumen terhadap keputusan pembelian
publisher	Universitas Darussalam Gontor
publishDate	2016
url	http://dx.doi.org/10.21111/iej.v2i1.971 https://doaj.org/article/b33c50b2f6a946a6b8c10f5aff43b64f
work_keys_str_mv	AT achmadfajaruddin analisispengaruhmotivasipersepsidansikapkonsumenterhadapkeputusanpembelian AT atiyahsyahni analisispengaruhmotivasipersepsidansikapkonsumenterhadapkeputusanpembelian
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Analisis Pengaruh Motivasi, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian

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