Activity in the brain’s valuation and mentalizing networks is associated with propagation of online recommendations

Abstract Word of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., su...

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Autores principales: Elisa C. Baek, Matthew Brook O’Donnell, Christin Scholz, Rui Pei, Javier O. Garcia, Jean M. Vettel, Emily B. Falk
Formato: article
Lenguaje:EN
Publicado: Nature Portfolio 2021
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Acceso en línea:https://doaj.org/article/b40a8c123b1448f1998a02568b908653
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