INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS

The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into acco...

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Autores principales: E. Gulkova, L. Kazimirova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/b4cdb3125eda4db884f1af41f1372ec4
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