INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS

The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into acco...

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Autores principales:	E. Gulkova, L. Kazimirova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2016
Materias:	инвестиционный маркетинг маркетинговые технологии инвестиции финансовая политика компаний Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/b4cdb3125eda4db884f1af41f1372ec4
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id	oai:doaj.org-article:b4cdb3125eda4db884f1af41f1372ec4
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spelling	oai:doaj.org-article:b4cdb3125eda4db884f1af41f1372ec42021-12-03T07:43:15ZINVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS1816-42772686-8415https://doaj.org/article/b4cdb3125eda4db884f1af41f1372ec42016-02-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/71https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into account the potential development of the main methods used by Russian investors is considered. The means of evaluating the effectiveness of investments in marketing in order to monitor ongoing marketing activities for timely adjustments to the selected strategy and financial policy of the company are dedicated and systemated. The main directions of the development and assessment of marketing potential investments for the creation of new spheres of production and spheres of maintenance, reconstruction and upgrading of existing industries are defined.E. GulkovaL. KazimirovaPublishing House of the State University of Managementarticleинвестиционный маркетингмаркетинговые технологииинвестициифинансовая политика компанийSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 2, Pp 110-115 (2016)
institution	DOAJ
collection	DOAJ
language	RU
topic	инвестиционный маркетинг маркетинговые технологии инвестиции финансовая политика компаний Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	инвестиционный маркетинг маркетинговые технологии инвестиции финансовая политика компаний Sociology (General) HM401-1281 Economics as a science HB71-74 E. Gulkova L. Kazimirova INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
description	The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into account the potential development of the main methods used by Russian investors is considered. The means of evaluating the effectiveness of investments in marketing in order to monitor ongoing marketing activities for timely adjustments to the selected strategy and financial policy of the company are dedicated and systemated. The main directions of the development and assessment of marketing potential investments for the creation of new spheres of production and spheres of maintenance, reconstruction and upgrading of existing industries are defined.
format	article
author	E. Gulkova L. Kazimirova
author_facet	E. Gulkova L. Kazimirova
author_sort	E. Gulkova
title	INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
title_short	INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
title_full	INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
title_fullStr	INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
title_full_unstemmed	INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
title_sort	investment marketing: techniques and methods of implementation in the financial policy of the organizations
publisher	Publishing House of the State University of Management
publishDate	2016
url	https://doaj.org/article/b4cdb3125eda4db884f1af41f1372ec4
work_keys_str_mv	AT egulkova investmentmarketingtechniquesandmethodsofimplementationinthefinancialpolicyoftheorganizations AT lkazimirova investmentmarketingtechniquesandmethodsofimplementationinthefinancialpolicyoftheorganizations
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INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS

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