INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS
The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into acco...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | RU |
| Publié: |
Publishing House of the State University of Management
2016
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/b4cdb3125eda4db884f1af41f1372ec4 |
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