Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in online...

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Autores principales: Sikandar Ali Qalati, Esthela Galvan Vela, Wenyuan Li, Sarfraz Ahmed Dakhan, Truong Thi Hong Thuy, Sajid Hussain Merani
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/b50a31ac2aa74c64954d2532063d8a2a
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