The Сustomer Experience Management as a Strategy For Business Development

Against the background of rising consumer expectations and increased competition, competence in customer experience management becomes a factor in the survival of modern companies. To achieve sustainable customer commitment, companies have to master the skills of effective interaction with customers...

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Autor principal: Sytnik Natalia I.
Formato: article
Lenguaje:EN
RU
UK
Publicado: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021
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Acceso en línea:https://doaj.org/article/b573a4a126a44b42b4dd6aa38e8d40bd
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