Typology of Communication Strategies in the Discourse of Social Advertising
A typology of strategies, tactics and techniques used in the discourse of social advertising is proposed in the article. The relevance of modeling the tools of communicative impact in social advertising is determined by the persuasive nature of the discourse of social communications, as well as the...
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| Formato: | article |
| Lenguaje: | RU |
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Tsentr nauchnykh i obrazovatelnykh proektov
2020
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| Acceso en línea: | https://doaj.org/article/b61b3103464c4945858524a1d5a5fa2d |
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