The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
In today’s highly volatile environment, banks strive to leverage the perceptions of their multiple customers more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate image and customer trust concepts are of vital importance for both academicians and pra...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | AR EN |
| Publié: |
Ziane Achour University of Djelfa
2021
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| Accès en ligne: | https://doaj.org/article/b64985acf1e34610bc04807a1e5cd377 |
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