The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector

In today’s highly volatile environment, banks strive to leverage the perceptions of their multiple customers more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate image and customer trust concepts are of vital importance for both academicians and pra...

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Autores principales:	Hamid Mohsin Jadah, Manar Hayder Ali Alghanimi, Noor Hashim Mohammed Al-Husainy
Formato:	article
Lenguaje:	AR EN
Publicado:	Ziane Achour University of Djelfa 2021
Materias:	corporate image customer trust institutional trust iraqi banking sector Social Sciences H Commerce HF1-6182
Acceso en línea:	https://doaj.org/article/b64985acf1e34610bc04807a1e5cd377
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id	oai:doaj.org-article:b64985acf1e34610bc04807a1e5cd377
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spelling	oai:doaj.org-article:b64985acf1e34610bc04807a1e5cd3772021-12-02T13:35:36ZThe Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector2676-184X2710-885610.48100/merj.2021.153https://doaj.org/article/b64985acf1e34610bc04807a1e5cd3772021-03-01T00:00:00Zhttps://mer-j.com/merj/index.php/merj/article/view/153https://doaj.org/toc/2676-184Xhttps://doaj.org/toc/2710-8856In today’s highly volatile environment, banks strive to leverage the perceptions of their multiple customers more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate image and customer trust concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of institutional trust on the relationship between corporate image and customer trust.The study applies partial least squares structural equation modelling (PLS-SEM) method to examine this relationship. The data are collected from a total of 372 Iraqi banking customers using a random sampling technique. The finding for path-1 shows that there exists a positive and significant association between corporate image, institutional trust and trust in online banking services. Similarly, the result of path-2 also reveals a positive and significant association between institutional trust and trust in online banking services. Finally, bias-corrected bootstrapping confirms that institutional trust plays a mediating role between corporate image and trust in online banking services in Iraq. This study has important theoretical and practical implications. It not only fills some of the gaps in the literature about trust in online banking services, particularly for Iraq but it also reinforces to policy-makers that institutional trust is an important factor in promoting customer’s trust in financial services.Hamid Mohsin JadahManar Hayder Ali AlghanimiNoor Hashim Mohammed Al-HusainyZiane Achour University of Djelfaarticlecorporate imagecustomer trustinstitutional trustiraqi banking sectorSocial SciencesHCommerceHF1-6182ARENمجلة بحوث الإدارة والاقتصاد, Vol 3, Iss 1, Pp 60-75 (2021)
institution	DOAJ
collection	DOAJ
language	AR EN
topic	corporate image customer trust institutional trust iraqi banking sector Social Sciences H Commerce HF1-6182
spellingShingle	corporate image customer trust institutional trust iraqi banking sector Social Sciences H Commerce HF1-6182 Hamid Mohsin Jadah Manar Hayder Ali Alghanimi Noor Hashim Mohammed Al-Husainy The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
description	In today’s highly volatile environment, banks strive to leverage the perceptions of their multiple customers more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate image and customer trust concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of institutional trust on the relationship between corporate image and customer trust.The study applies partial least squares structural equation modelling (PLS-SEM) method to examine this relationship. The data are collected from a total of 372 Iraqi banking customers using a random sampling technique. The finding for path-1 shows that there exists a positive and significant association between corporate image, institutional trust and trust in online banking services. Similarly, the result of path-2 also reveals a positive and significant association between institutional trust and trust in online banking services. Finally, bias-corrected bootstrapping confirms that institutional trust plays a mediating role between corporate image and trust in online banking services in Iraq. This study has important theoretical and practical implications. It not only fills some of the gaps in the literature about trust in online banking services, particularly for Iraq but it also reinforces to policy-makers that institutional trust is an important factor in promoting customer’s trust in financial services.
format	article
author	Hamid Mohsin Jadah Manar Hayder Ali Alghanimi Noor Hashim Mohammed Al-Husainy
author_facet	Hamid Mohsin Jadah Manar Hayder Ali Alghanimi Noor Hashim Mohammed Al-Husainy
author_sort	Hamid Mohsin Jadah
title	The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
title_short	The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
title_full	The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
title_fullStr	The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
title_full_unstemmed	The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector
title_sort	mediating of institutional trust on corporate image and customer trust in iraqi banking sector
publisher	Ziane Achour University of Djelfa
publishDate	2021
url	https://doaj.org/article/b64985acf1e34610bc04807a1e5cd377
work_keys_str_mv	AT hamidmohsinjadah themediatingofinstitutionaltrustoncorporateimageandcustomertrustiniraqibankingsector AT manarhayderalialghanimi themediatingofinstitutionaltrustoncorporateimageandcustomertrustiniraqibankingsector AT noorhashimmohammedalhusainy themediatingofinstitutionaltrustoncorporateimageandcustomertrustiniraqibankingsector AT hamidmohsinjadah mediatingofinstitutionaltrustoncorporateimageandcustomertrustiniraqibankingsector AT manarhayderalialghanimi mediatingofinstitutionaltrustoncorporateimageandcustomertrustiniraqibankingsector AT noorhashimmohammedalhusainy mediatingofinstitutionaltrustoncorporateimageandcustomertrustiniraqibankingsector
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The Mediating of Institutional Trust on Corporate Image and Customer Trust in Iraqi Banking Sector

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