The "Cantankerous Old People" Next Door : How Old Age Is Represented in Serbian Television Commercials

This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. Elderly people appear in only six commercials, more often as a functional part of a series than as protagonists. Yet in spite of the small...

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Auteur principal: Ljubica Milosavljević
Format: article
Langue:EN
FR
SR
Publié: University of Belgrade 2016
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Accès en ligne:https://doaj.org/article/b7851d4615fd42a6aeb29b4a15a92b72
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