Blind Obedience to Environmental Friendliness: The Goal Will Set Us Free

In the past, researchers focusing on environmentally friendly consumption have devoted attention to the intention–action gap, suggesting that consumers have positive attitudes toward an environmentally friendly product even though they are not willing to buy it. In the present study, we borrow insig...

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Autores principales: Bohee Jung, Jaewoo Joo
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/b99c07c923fb41a792ef3a50f029482c
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