Blind Obedience to Environmental Friendliness: The Goal Will Set Us Free

In the past, researchers focusing on environmentally friendly consumption have devoted attention to the intention–action gap, suggesting that consumers have positive attitudes toward an environmentally friendly product even though they are not willing to buy it. In the present study, we borrow insig...

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Auteurs principaux: Bohee Jung, Jaewoo Joo
Format: article
Langue:EN
Publié: MDPI AG 2021
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Accès en ligne:https://doaj.org/article/b99c07c923fb41a792ef3a50f029482c
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