A dualidade da despersonalização no consumo

Several marketing theories have highlighted the role of depersonalization in consumer behavior. Moving from “old” to “new” products, the consumer reduces the depersonalization generated by the excessive market diffusion of the product he has chosen and through which he searches for a social self-cat...

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Autor principal: Paolo Totaro
Formato: article
Lenguaje:PT
Publicado: Universidade do Vale do Rio dos Sinos (UNISINOS) 2013
Materias:
H
Acceso en línea:https://doaj.org/article/bae77f3417644cf5b74d71941c89f143
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