Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.

Consumers show high interindividual variability in food liking during repeated exposure. To investigate consumer liking during repeated exposure, data is often interpreted on a product level by averaging results over all consumers. However, a single product may elicit inconsistent behaviors in consu...

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Autores principales:	Jelle R Dalenberg, Luca Nanetti, Remco J Renken, René A de Wijk, Gert J Ter Horst
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2014
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/bb8c80c724e5406d9b8173b2c7d08bca
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spelling	oai:doaj.org-article:bb8c80c724e5406d9b8173b2c7d08bca2021-11-18T08:26:12ZDealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.1932-620310.1371/journal.pone.0093350https://doaj.org/article/bb8c80c724e5406d9b8173b2c7d08bca2014-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24667832/?tool=EBIhttps://doaj.org/toc/1932-6203Consumers show high interindividual variability in food liking during repeated exposure. To investigate consumer liking during repeated exposure, data is often interpreted on a product level by averaging results over all consumers. However, a single product may elicit inconsistent behaviors in consumers; averaging will mix and hide possible subgroups of consumer behaviors, leading to a misinterpretation of the results. To deal with the variability in consumer liking, we propose to use clustering on data from consumer-product combinations to investigate the nature of the behavioral differences within the complete dataset. The resulting behavioral clusters can then be used to describe product acceptance. To test this approach we used two independent data sets in which young adults were repeatedly exposed to drinks and snacks, respectively. We found that five typical consumer behaviors existed in both datasets. These behaviors differed both in the average level of liking as well as its temporal dynamics. By investigating the distribution of a single product across typical consumer behaviors, we provide more precise insight in how consumers divide in subgroups based on their product liking (i.e. product modality). This work shows that taking into account and using interindividual differences can unveil information about product acceptance that would otherwise be ignored.Jelle R DalenbergLuca NanettiRemco J RenkenRené A de WijkGert J Ter HorstPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 9, Iss 3, p e93350 (2014)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Jelle R Dalenberg Luca Nanetti Remco J Renken René A de Wijk Gert J Ter Horst Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
description	Consumers show high interindividual variability in food liking during repeated exposure. To investigate consumer liking during repeated exposure, data is often interpreted on a product level by averaging results over all consumers. However, a single product may elicit inconsistent behaviors in consumers; averaging will mix and hide possible subgroups of consumer behaviors, leading to a misinterpretation of the results. To deal with the variability in consumer liking, we propose to use clustering on data from consumer-product combinations to investigate the nature of the behavioral differences within the complete dataset. The resulting behavioral clusters can then be used to describe product acceptance. To test this approach we used two independent data sets in which young adults were repeatedly exposed to drinks and snacks, respectively. We found that five typical consumer behaviors existed in both datasets. These behaviors differed both in the average level of liking as well as its temporal dynamics. By investigating the distribution of a single product across typical consumer behaviors, we provide more precise insight in how consumers divide in subgroups based on their product liking (i.e. product modality). This work shows that taking into account and using interindividual differences can unveil information about product acceptance that would otherwise be ignored.
format	article
author	Jelle R Dalenberg Luca Nanetti Remco J Renken René A de Wijk Gert J Ter Horst
author_facet	Jelle R Dalenberg Luca Nanetti Remco J Renken René A de Wijk Gert J Ter Horst
author_sort	Jelle R Dalenberg
title	Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
title_short	Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
title_full	Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
title_fullStr	Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
title_full_unstemmed	Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
title_sort	dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.
publisher	Public Library of Science (PLoS)
publishDate	2014
url	https://doaj.org/article/bb8c80c724e5406d9b8173b2c7d08bca
work_keys_str_mv	AT jellerdalenberg dealingwithconsumerdifferencesinlikingduringrepeatedexposuretofoodtypicaldynamicsinratingbehavior AT lucananetti dealingwithconsumerdifferencesinlikingduringrepeatedexposuretofoodtypicaldynamicsinratingbehavior AT remcojrenken dealingwithconsumerdifferencesinlikingduringrepeatedexposuretofoodtypicaldynamicsinratingbehavior AT reneadewijk dealingwithconsumerdifferencesinlikingduringrepeatedexposuretofoodtypicaldynamicsinratingbehavior AT gertjterhorst dealingwithconsumerdifferencesinlikingduringrepeatedexposuretofoodtypicaldynamicsinratingbehavior
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Dealing with consumer differences in liking during repeated exposure to food; typical dynamics in rating behavior.

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