Development of client service as a basis for birth of the electronic commerce system

The purpose of this study is to study the development of customer service as the basis for the emergence of an e-commerce system. Research objectives: to study the aspects of the origin of customer service, to analyse the development of marketplaces abroad and in Russia, to structure expenses when s...

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Autores principales: К. A. Zalihina, Т. N. Sakulyeva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2021
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Acceso en línea:https://doaj.org/article/bce24cb59e0640ae9a86c09759569271
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spelling oai:doaj.org-article:bce24cb59e0640ae9a86c097595692712021-12-03T07:43:37ZDevelopment of client service as a basis for birth of the electronic commerce system1816-42772686-841510.26425/1816-4277-2021-9-81-86https://doaj.org/article/bce24cb59e0640ae9a86c097595692712021-11-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/3094https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The purpose of this study is to study the development of customer service as the basis for the emergence of an e-commerce system. Research objectives: to study the aspects of the origin of customer service, to analyse the development of marketplaces abroad and in Russia, to structure expenses when selling goods through the marketplace. The methodology of marketplaces research is based on a deep and thorough study of the needs and moods of customers. The informatization of modern society makes it necessary to adapt business processes to the needs of the consumer, who, due to various factors of the 21st century, are guided by the Internet space, which does not provide the client with a full range of information about the product through the senses. Accordingly, it is necessary to create a level of service that embodies the consumer’s trust in buying goods online.К. A. ZalihinaТ. N. SakulyevaPublishing House of the State University of Managementarticlecustomer servicemarketplacee-commerceinformatizationbusiness developmentsalessmall and medium-sized businessescustomer-oriented approachlogisticsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 9, Pp 81-86 (2021)
institution DOAJ
collection DOAJ
language RU
topic customer service
marketplace
e-commerce
informatization
business development
sales
small and medium-sized businesses
customer-oriented approach
logistics
Sociology (General)
HM401-1281
Economics as a science
HB71-74
spellingShingle customer service
marketplace
e-commerce
informatization
business development
sales
small and medium-sized businesses
customer-oriented approach
logistics
Sociology (General)
HM401-1281
Economics as a science
HB71-74
К. A. Zalihina
Т. N. Sakulyeva
Development of client service as a basis for birth of the electronic commerce system
description The purpose of this study is to study the development of customer service as the basis for the emergence of an e-commerce system. Research objectives: to study the aspects of the origin of customer service, to analyse the development of marketplaces abroad and in Russia, to structure expenses when selling goods through the marketplace. The methodology of marketplaces research is based on a deep and thorough study of the needs and moods of customers. The informatization of modern society makes it necessary to adapt business processes to the needs of the consumer, who, due to various factors of the 21st century, are guided by the Internet space, which does not provide the client with a full range of information about the product through the senses. Accordingly, it is necessary to create a level of service that embodies the consumer’s trust in buying goods online.
format article
author К. A. Zalihina
Т. N. Sakulyeva
author_facet К. A. Zalihina
Т. N. Sakulyeva
author_sort К. A. Zalihina
title Development of client service as a basis for birth of the electronic commerce system
title_short Development of client service as a basis for birth of the electronic commerce system
title_full Development of client service as a basis for birth of the electronic commerce system
title_fullStr Development of client service as a basis for birth of the electronic commerce system
title_full_unstemmed Development of client service as a basis for birth of the electronic commerce system
title_sort development of client service as a basis for birth of the electronic commerce system
publisher Publishing House of the State University of Management
publishDate 2021
url https://doaj.org/article/bce24cb59e0640ae9a86c09759569271
work_keys_str_mv AT kazalihina developmentofclientserviceasabasisforbirthoftheelectroniccommercesystem
AT tnsakulyeva developmentofclientserviceasabasisforbirthoftheelectroniccommercesystem
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