Sustainability of competitive positioning and challenges for intermediaries in the new car market in Bulgaria
The market of new cars in Bulgaria is well developed, but relatively poorly studied. In the turbulent present-day reality, competition dynamics causes constant change in the markets’ positioning map that is built on an ambiguous set of rivals, metrics and sources of advantage. The paper assesses t...
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| Format: | article |
| Langue: | RU |
| Publié: |
Ural State University of Economics
2021
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| Accès en ligne: | https://doaj.org/article/bd33a7d8a972492bb0e8addbfdb100c6 |
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