MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY

In recent years mobility has played important role in our life as a natural consequences of rapid changes in technology. Mobile devices are indispensable for our life like that mobile phones standing first on the list and also laptop computer, tablet PCs, PDAs. As a result of technological developme...

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Autor principal: Bilge KARAMEHMET
Formato: article
Lenguaje:DE
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Publicado: Fırat University 2021
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Acceso en línea:https://doaj.org/article/bd5ca678c29d40bd9018fd3e0d89df27
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