MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY

In recent years mobility has played important role in our life as a natural consequences of rapid changes in technology. Mobile devices are indispensable for our life like that mobile phones standing first on the list and also laptop computer, tablet PCs, PDAs. As a result of technological developme...

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Autor principal:	Bilge KARAMEHMET
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2021
Materias:	mobile marketing communication mobile marketing hotel tourism Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/bd5ca678c29d40bd9018fd3e0d89df27
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spelling	oai:doaj.org-article:bd5ca678c29d40bd9018fd3e0d89df272021-11-24T09:21:01ZMOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY2148-416310.9761/JASSS1637https://doaj.org/article/bd5ca678c29d40bd9018fd3e0d89df272021-01-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=761385524_32KaramehmetBilge-581-595.pdf&key=26866https://doaj.org/toc/2148-4163In recent years mobility has played important role in our life as a natural consequences of rapid changes in technology. Mobile devices are indispensable for our life like that mobile phones standing first on the list and also laptop computer, tablet PCs, PDAs. As a result of technological developments, the methods of collecting data in marketing research develops day by day. The using mobile phone in marketing researches takes on a shape in accordance with attributes of the phone; the culture of mobile phone users, the number of them, government rules and procedures. Prompted by highly publicised over-optimistic predictions of future success of mobile marketing (cf. Leppäniemi and Karjaluoto 2005) and the success stories of mobile marketing campaigns (e.g. Enpocket 2003), academic research on mobile marketing is snowballing. While prior research have provided useful insights into mobile marketing (e.g. Facchetti et al. 2005; Leppäniemi et al. 2006; Barnes 2002; Yunos et al. 2003; Kavassalis et al. 2003), our understanding of the mobile marketing strategy formulation and implementation remains deficient. The main aim of this article is to focus on the usage of mobile marketing communications applications in Turkey. The paper is constituted on the results of a survey conducted in Samsun which is a province of Turkey in Black Sea Region. Therefore it is intended to highlight theBilge KARAMEHMETFırat Universityarticlemobile marketing communicationmobile marketinghoteltourismSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 22, Pp 581-595 (2021)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	mobile marketing communication mobile marketing hotel tourism Social Sciences H Social sciences (General) H1-99
spellingShingle	mobile marketing communication mobile marketing hotel tourism Social Sciences H Social sciences (General) H1-99 Bilge KARAMEHMET MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY
description	In recent years mobility has played important role in our life as a natural consequences of rapid changes in technology. Mobile devices are indispensable for our life like that mobile phones standing first on the list and also laptop computer, tablet PCs, PDAs. As a result of technological developments, the methods of collecting data in marketing research develops day by day. The using mobile phone in marketing researches takes on a shape in accordance with attributes of the phone; the culture of mobile phone users, the number of them, government rules and procedures. Prompted by highly publicised over-optimistic predictions of future success of mobile marketing (cf. Leppäniemi and Karjaluoto 2005) and the success stories of mobile marketing campaigns (e.g. Enpocket 2003), academic research on mobile marketing is snowballing. While prior research have provided useful insights into mobile marketing (e.g. Facchetti et al. 2005; Leppäniemi et al. 2006; Barnes 2002; Yunos et al. 2003; Kavassalis et al. 2003), our understanding of the mobile marketing strategy formulation and implementation remains deficient. The main aim of this article is to focus on the usage of mobile marketing communications applications in Turkey. The paper is constituted on the results of a survey conducted in Samsun which is a province of Turkey in Black Sea Region. Therefore it is intended to highlight the
format	article
author	Bilge KARAMEHMET
author_facet	Bilge KARAMEHMET
author_sort	Bilge KARAMEHMET
title	MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY
title_short	MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY
title_full	MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY
title_fullStr	MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY
title_full_unstemmed	MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY
title_sort	mobile marketing communication in tourism: a case study from turkey
publisher	Fırat University
publishDate	2021
url	https://doaj.org/article/bd5ca678c29d40bd9018fd3e0d89df27
work_keys_str_mv	AT bilgekaramehmet mobilemarketingcommunicationintourismacasestudyfromturkey
_version_	1718415317027258368

MOBILE MARKETING COMMUNICATION IN TOURISM: A CASE STUDY FROM TURKEY

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