THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR

In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review,...

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Autores principales: Luciene Eberle, Cleber Lemes Bausch, Gabriel Sperandio Milan, Ana Paula Graciola, Suélen Bebber
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Publicado: Universidade Feevale 2021
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Acceso en línea:https://doaj.org/article/bdc0d43723fa49f99ec0a5abdc667b42
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spelling oai:doaj.org-article:bdc0d43723fa49f99ec0a5abdc667b422021-11-23T18:14:56ZTHE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR1807-54362446-687510.25112/rgd.v18i3.2846https://doaj.org/article/bdc0d43723fa49f99ec0a5abdc667b422021-11-01T00:00:00Zhttps://periodicos.feevale.br/seer/index.php/revistagestaoedesenvolvimento/article/view/2846https://doaj.org/toc/1807-5436https://doaj.org/toc/2446-6875In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review, investigating the Scopus and Web of Science databases, two of the main scientific databases. A total of 205 articles published in 2020 were identified, and, based on the proposed criteria, 30 studies showed high adherence to the topic and contributed to the understanding of changes in consumer habits and behavior. The main themes identified were: e-commerce growth, panic buying, repressed demand and stricken sectors, do-it-yourself, increased apps usage, machine learning methods, data internet security, and online marketing and shopping platforms.Luciene EberleCleber Lemes BauschGabriel Sperandio MilanAna Paula GraciolaSuélen BebberUniversidade Feevalearticlecovid-19 pandemicconsumer behaviornew consumption habitsmarket perspectivesliterature reviewEconomic growth, development, planningHD72-88Social sciences (General)H1-99ENESFRPTRevista Gestão e Desenvolvimento, Vol 18, Iss 3, Pp 3-25 (2021)
institution DOAJ
collection DOAJ
language EN
ES
FR
PT
topic covid-19 pandemic
consumer behavior
new consumption habits
market perspectives
literature review
Economic growth, development, planning
HD72-88
Social sciences (General)
H1-99
spellingShingle covid-19 pandemic
consumer behavior
new consumption habits
market perspectives
literature review
Economic growth, development, planning
HD72-88
Social sciences (General)
H1-99
Luciene Eberle
Cleber Lemes Bausch
Gabriel Sperandio Milan
Ana Paula Graciola
Suélen Bebber
THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
description In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review, investigating the Scopus and Web of Science databases, two of the main scientific databases. A total of 205 articles published in 2020 were identified, and, based on the proposed criteria, 30 studies showed high adherence to the topic and contributed to the understanding of changes in consumer habits and behavior. The main themes identified were: e-commerce growth, panic buying, repressed demand and stricken sectors, do-it-yourself, increased apps usage, machine learning methods, data internet security, and online marketing and shopping platforms.
format article
author Luciene Eberle
Cleber Lemes Bausch
Gabriel Sperandio Milan
Ana Paula Graciola
Suélen Bebber
author_facet Luciene Eberle
Cleber Lemes Bausch
Gabriel Sperandio Milan
Ana Paula Graciola
Suélen Bebber
author_sort Luciene Eberle
title THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
title_short THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
title_full THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
title_fullStr THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
title_full_unstemmed THE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
title_sort covid-19 pandemic and the changes in consumer habits and behavior
publisher Universidade Feevale
publishDate 2021
url https://doaj.org/article/bdc0d43723fa49f99ec0a5abdc667b42
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