The Impact of Packaging Color on Brand Memorization among Children (7-12 years old)
Objective: In recent years, children have been the focus of attention due to social and cultural changes. This has led children to become involved in purchasing decisions and to become consumers. Meanwhile, due to the children’s low ability to process information, companies face challenges in introd...
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| Main Authors: | , , |
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| Format: | article |
| Language: | FA |
| Published: |
University of Tehran
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/bde9a2695955474199ec08056faa837f |
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