The Impact of Packaging Color on Brand Memorization among Children (7-12 years old)

Objective: In recent years, children have been the focus of attention due to social and cultural changes. This has led children to become involved in purchasing decisions and to become consumers. Meanwhile, due to the children’s low ability to process information, companies face challenges in introd...

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Autores principales: Esmaeil Shahtahmasbi, Zeynab Ahmadi, Sajad Mazarei
Formato: article
Lenguaje:FA
Publicado: University of Tehran 2021
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Acceso en línea:https://doaj.org/article/bde9a2695955474199ec08056faa837f
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