RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA

The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to presen...

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Autores principales: Jorge Gaio, Luiz Carlos Duclós, Hélio Gilberto Amaral
Formato: article
Lenguaje:ES
PT
Publicado: Universidade Federal de Santa Catarina 2012
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ies
Acceso en línea:https://doaj.org/article/be8a66bdbe9149359edf8a5dd94ff231
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