RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA

The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to presen...

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Autores principales:	Jorge Gaio, Luiz Carlos Duclós, Hélio Gilberto Amaral
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2012
Materias:	strategic position kano’s matrix coopetition ies Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/be8a66bdbe9149359edf8a5dd94ff231
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spelling	oai:doaj.org-article:be8a66bdbe9149359edf8a5dd94ff2312021-11-11T15:49:45ZRELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA1983-4535https://doaj.org/article/be8a66bdbe9149359edf8a5dd94ff2312012-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319327515004https://doaj.org/toc/1983-4535The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to present the structured strategies for service excellence (KANO, 1984) and strategies coopetition (BRANDENBURGER and NALEBUFF, 1996; DAGNINO; PADULA, 2002) used by Centro Universitário Católico de Santa Catarina, established in Joinville since 2009. The literature review covered the main strategies of competition, cooperation, coopetition and the Kano (1984) matrix. It was presented the most relevant strategies under the Kano (1984) model and the coopetition strategies used by Centro Universitário Católico de Santa Catarina. The results of this research indicate the coopetition strategic position between the actors involved in higher education in the region, despite having a different set of strategies in its entrance position.Jorge GaioLuiz Carlos DuclósHélio Gilberto AmaralUniversidade Federal de Santa Catarinaarticlestrategic positionkano’s matrixcoopetitioniesEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 5, Iss 2, Pp 36-57 (2012)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	strategic position kano’s matrix coopetition ies Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	strategic position kano’s matrix coopetition ies Education (General) L7-991 Special aspects of education LC8-6691 Jorge Gaio Luiz Carlos Duclós Hélio Gilberto Amaral RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
description	The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to present the structured strategies for service excellence (KANO, 1984) and strategies coopetition (BRANDENBURGER and NALEBUFF, 1996; DAGNINO; PADULA, 2002) used by Centro Universitário Católico de Santa Catarina, established in Joinville since 2009. The literature review covered the main strategies of competition, cooperation, coopetition and the Kano (1984) matrix. It was presented the most relevant strategies under the Kano (1984) model and the coopetition strategies used by Centro Universitário Católico de Santa Catarina. The results of this research indicate the coopetition strategic position between the actors involved in higher education in the region, despite having a different set of strategies in its entrance position.
format	article
author	Jorge Gaio Luiz Carlos Duclós Hélio Gilberto Amaral
author_facet	Jorge Gaio Luiz Carlos Duclós Hélio Gilberto Amaral
author_sort	Jorge Gaio
title	RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
title_short	RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
title_full	RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
title_fullStr	RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
title_full_unstemmed	RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA
title_sort	relevância da estratégia de coopetição para as ies: o posicionamento do centro universitário católico de santa catarina
publisher	Universidade Federal de Santa Catarina
publishDate	2012
url	https://doaj.org/article/be8a66bdbe9149359edf8a5dd94ff231
work_keys_str_mv	AT jorgegaio relevanciadaestrategiadecoopeticaoparaasiesoposicionamentodocentrouniversitariocatolicodesantacatarina AT luizcarlosduclos relevanciadaestrategiadecoopeticaoparaasiesoposicionamentodocentrouniversitariocatolicodesantacatarina AT heliogilbertoamaral relevanciadaestrategiadecoopeticaoparaasiesoposicionamentodocentrouniversitariocatolicodesantacatarina
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RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA

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