MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS

To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validit...

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Autores principales: Vladimir M. Kiselev, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova, Vladimir A. Terent'ev, Maksim D. Sokolov
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Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f2727
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spelling oai:doaj.org-article:beddbfc60d8d4e3594a3e7624c5f27272021-11-15T05:20:44ZMEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS2413-28292587-925110.21686/2413-2829-2016-3-106-113https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f27272017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/165https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validity. This method researching efficiency of visual solutions of the graph logotype at the Russian Plekhanov University of Economics in comparison with logotypes of competing universities is Eye Tracking, which provides objective data concerning where and how often respondents look.Vladimir M. KiselevSergey V. SavinkovAndrey V. IvanovAnna V. FedorovaVladimir A. Terent'evMaksim D. SokolovPlekhanov Russian University of Economicsarticleeye trackingmeasuring efficiencyvisual communicationscorporate brandingcompetitive advantagestrace analysiseye trackingEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 106-113 (2017)
institution DOAJ
collection DOAJ
language RU
topic eye tracking
measuring efficiency
visual communications
corporate branding
competitive advantages
trace analysis
eye tracking
Economics as a science
HB71-74
spellingShingle eye tracking
measuring efficiency
visual communications
corporate branding
competitive advantages
trace analysis
eye tracking
Economics as a science
HB71-74
Vladimir M. Kiselev
Sergey V. Savinkov
Andrey V. Ivanov
Anna V. Fedorova
Vladimir A. Terent'ev
Maksim D. Sokolov
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
description To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validity. This method researching efficiency of visual solutions of the graph logotype at the Russian Plekhanov University of Economics in comparison with logotypes of competing universities is Eye Tracking, which provides objective data concerning where and how often respondents look.
format article
author Vladimir M. Kiselev
Sergey V. Savinkov
Andrey V. Ivanov
Anna V. Fedorova
Vladimir A. Terent'ev
Maksim D. Sokolov
author_facet Vladimir M. Kiselev
Sergey V. Savinkov
Andrey V. Ivanov
Anna V. Fedorova
Vladimir A. Terent'ev
Maksim D. Sokolov
author_sort Vladimir M. Kiselev
title MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
title_short MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
title_full MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
title_fullStr MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
title_full_unstemmed MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
title_sort measuring efficiency and competitive advantages of graphic solutions of visual communications
publisher Plekhanov Russian University of Economics
publishDate 2017
url https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f2727
work_keys_str_mv AT vladimirmkiselev measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications
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