MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS
To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validit...
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Plekhanov Russian University of Economics
2017
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oai:doaj.org-article:beddbfc60d8d4e3594a3e7624c5f27272021-11-15T05:20:44ZMEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS2413-28292587-925110.21686/2413-2829-2016-3-106-113https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f27272017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/165https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validity. This method researching efficiency of visual solutions of the graph logotype at the Russian Plekhanov University of Economics in comparison with logotypes of competing universities is Eye Tracking, which provides objective data concerning where and how often respondents look.Vladimir M. KiselevSergey V. SavinkovAndrey V. IvanovAnna V. FedorovaVladimir A. Terent'evMaksim D. SokolovPlekhanov Russian University of Economicsarticleeye trackingmeasuring efficiencyvisual communicationscorporate brandingcompetitive advantagestrace analysiseye trackingEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 106-113 (2017) |
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eye tracking measuring efficiency visual communications corporate branding competitive advantages trace analysis eye tracking Economics as a science HB71-74 |
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eye tracking measuring efficiency visual communications corporate branding competitive advantages trace analysis eye tracking Economics as a science HB71-74 Vladimir M. Kiselev Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova Vladimir A. Terent'ev Maksim D. Sokolov MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS |
description |
To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validity. This method researching efficiency of visual solutions of the graph logotype at the Russian Plekhanov University of Economics in comparison with logotypes of competing universities is Eye Tracking, which provides objective data concerning where and how often respondents look. |
format |
article |
author |
Vladimir M. Kiselev Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova Vladimir A. Terent'ev Maksim D. Sokolov |
author_facet |
Vladimir M. Kiselev Sergey V. Savinkov Andrey V. Ivanov Anna V. Fedorova Vladimir A. Terent'ev Maksim D. Sokolov |
author_sort |
Vladimir M. Kiselev |
title |
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS |
title_short |
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS |
title_full |
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS |
title_fullStr |
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS |
title_full_unstemmed |
MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS |
title_sort |
measuring efficiency and competitive advantages of graphic solutions of visual communications |
publisher |
Plekhanov Russian University of Economics |
publishDate |
2017 |
url |
https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f2727 |
work_keys_str_mv |
AT vladimirmkiselev measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications AT sergeyvsavinkov measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications AT andreyvivanov measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications AT annavfedorova measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications AT vladimiraterentev measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications AT maksimdsokolov measuringefficiencyandcompetitiveadvantagesofgraphicsolutionsofvisualcommunications |
_version_ |
1718428773781602304 |