MEASURING EFFICIENCY AND COMPETITIVE ADVANTAGES OF GRAPHIC SOLUTIONS OF VISUAL COMMUNICATIONS

To measure the efficiency of graph solutions and competitive advantages of visual communications it is expedient to use science-metric methods, including those which measure trace characteristics of respondents (Trace Analysis). Methods of measurements should be formalized to reach necessary validit...

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Bibliographic Details
Main Authors: Vladimir M. Kiselev, Sergey V. Savinkov, Andrey V. Ivanov, Anna V. Fedorova, Vladimir A. Terent'ev, Maksim D. Sokolov
Format: article
Language:RU
Published: Plekhanov Russian University of Economics 2017
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Online Access:https://doaj.org/article/beddbfc60d8d4e3594a3e7624c5f2727
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