Behaviour of high-income consumers: Results of research of the private banking services market in Russia
The existing studies of consumer behaviour in the unique Russian market for private banking services characterized by scarce information disclosed and extreme privacy are generally fragmented and non-consistent in nature. The article analyses the results of a longitudinal comparative study of consum...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2019
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| Acceso en línea: | https://doaj.org/article/bf367bb382e24fd090b492229cae26c8 |
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