Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior

Facilitação de Valor, Valor de Uso e Satisfação de Clientes como Determinantes da Intenção de Recompra no Contexto de uma Instituição de Ensino Superior

The goal of this research was to develop, test and validate a Theoretical Model that contemplated the constructs that are determinant for the Repurchase Intent. The study was developed in the context of a Higher Education Institution (HEI) located in Serra Gaúcha, Rio Grande do Sul, Brazil. A quanti...

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Bibliographic Details
Main Authors: Gabriel Sperandio Milan, Lidiane Campos da Cunha, Luciene Eberle, Deonir de Toni, Pelayo Munhoz Olea
Format: article
Language:PT
Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2019
Subjects:
value facilitation
value in use
customer satisfaction
repurchase intention
educational services
Economic growth, development, planning
HD72-88
Online Access:https://doi.org/10.21527/2237-6453.2019.49.367-385
https://doaj.org/article/bf7542c68aa34a19bdb1fcb6db1849c3
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https://doi.org/10.21527/2237-6453.2019.49.367-385
https://doaj.org/article/bf7542c68aa34a19bdb1fcb6db1849c3

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