Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde

Franchising has become a common strategy in the development of commercial networks. While management science has long been interested in the reasons for choosing franchising, geography has shown little interest in this particular form of network’s control and its impact on the spatial diffusion of t...

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Autor principal: Bertrand Lefebvre
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Publicado: Unité Mixte de Recherche 8504 Géographie-cités 2015
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Acceso en línea:https://doaj.org/article/bfa38c0838984b24aba6ae9a9d5e5e7d
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spelling oai:doaj.org-article:bfa38c0838984b24aba6ae9a9d5e5e7d2021-12-02T11:11:59ZEmergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde1278-336610.4000/cybergeo.26756https://doaj.org/article/bfa38c0838984b24aba6ae9a9d5e5e7d2015-02-01T00:00:00Zhttp://journals.openedition.org/cybergeo/26756https://doaj.org/toc/1278-3366Franchising has become a common strategy in the development of commercial networks. While management science has long been interested in the reasons for choosing franchising, geography has shown little interest in this particular form of network’s control and its impact on the spatial diffusion of these networks. The present paper analyses the reasons for an Indian company to expand its network of clinics through franchising and the consequences on its spatial distribution. Considering the effect of distance, what strategies are designed to control a network of franchises? Our methodology is based on semi-structured interviews with franchisees and management of the network coupled with the development of a database to study the spatial distribution of the network in India’s urban system. After an initial phase of rapid diffusion, network development was slowed down and later stagnated until the company finally dropped the franchise model for an internal growth model.Bertrand LefebvreUnité Mixte de Recherche 8504 Géographie-citésarticlefranchisinghealthcare networkspatial diffusionurban systemtrajectoriesGeography (General)G1-922DEENFRITPTCybergeo (2015)
institution DOAJ
collection DOAJ
language DE
EN
FR
IT
PT
topic franchising
healthcare network
spatial diffusion
urban system
trajectories
Geography (General)
G1-922
spellingShingle franchising
healthcare network
spatial diffusion
urban system
trajectories
Geography (General)
G1-922
Bertrand Lefebvre
Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde
description Franchising has become a common strategy in the development of commercial networks. While management science has long been interested in the reasons for choosing franchising, geography has shown little interest in this particular form of network’s control and its impact on the spatial diffusion of these networks. The present paper analyses the reasons for an Indian company to expand its network of clinics through franchising and the consequences on its spatial distribution. Considering the effect of distance, what strategies are designed to control a network of franchises? Our methodology is based on semi-structured interviews with franchisees and management of the network coupled with the development of a database to study the spatial distribution of the network in India’s urban system. After an initial phase of rapid diffusion, network development was slowed down and later stagnated until the company finally dropped the franchise model for an internal growth model.
format article
author Bertrand Lefebvre
author_facet Bertrand Lefebvre
author_sort Bertrand Lefebvre
title Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde
title_short Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde
title_full Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde
title_fullStr Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde
title_full_unstemmed Emergence, diffusion et déclin d’un réseau de cliniques franchisées en Inde
title_sort emergence, diffusion et déclin d’un réseau de cliniques franchisées en inde
publisher Unité Mixte de Recherche 8504 Géographie-cités
publishDate 2015
url https://doaj.org/article/bfa38c0838984b24aba6ae9a9d5e5e7d
work_keys_str_mv AT bertrandlefebvre emergencediffusionetdeclindunreseaudecliniquesfranchiseeseninde
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