Distance with Customers Effects on Green Product Innovation in SMEs: A Way Through Green Value Co-creation
Based on the perspective of multidimensional proximity, this paper examined the relationships between cognitive and social proximities with key customers and green product innovation performance via the mediation of green value co-creation by using data from 211 fine chemical small and medium-sized...
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Formato: | article |
Lenguaje: | EN |
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SAGE Publishing
2021
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Materias: | |
Acceso en línea: | https://doaj.org/article/bffaa3c3b3b342408a98985682169dc1 |
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