The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase d...
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| Autores principales: | , , , , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Growing Science
2022
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c01036f97bb24be5bfafa18926c0b307 |
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