The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase d...

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Autores principales:	Haudi Haudi, Ruby Santamoko, Arief Rachman, Yunan Surono, Riko Mappedeceng, Musnaini Musnaini, Hadion Wijoyo
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/c01036f97bb24be5bfafa18926c0b307
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spelling	oai:doaj.org-article:c01036f97bb24be5bfafa18926c0b3072021-11-10T14:30:41ZThe effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market2561-81482561-815610.5267/j.ijdns.2021.10.003https://doaj.org/article/c01036f97bb24be5bfafa18926c0b3072022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_84.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market purchase decisions. The study uses a quantitative method and data collection is performed by distributing questionnaires to 170 respondents who have bought goods in the small market. The research method in this study uses structural equation modeling (SEM) analysis using SmartPLS software. The results of this study reveal that all independent variables have some positive effects on consumer buying decisions. More specifically, the variables of small market environmental conditions, sales promotions, and profit values have significant influences on consumer buying decisions, while social media marketing variables has no significant effect on consumers' buying decisions.Haudi HaudiRuby SantamokoArief RachmanYunan SuronoRiko MappedecengMusnaini Musnaini Hadion WijoyoGrowing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 67-72 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Haudi Haudi Ruby Santamoko Arief Rachman Yunan Surono Riko Mappedeceng Musnaini Musnaini Hadion Wijoyo The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
description	The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market purchase decisions. The study uses a quantitative method and data collection is performed by distributing questionnaires to 170 respondents who have bought goods in the small market. The research method in this study uses structural equation modeling (SEM) analysis using SmartPLS software. The results of this study reveal that all independent variables have some positive effects on consumer buying decisions. More specifically, the variables of small market environmental conditions, sales promotions, and profit values have significant influences on consumer buying decisions, while social media marketing variables has no significant effect on consumers' buying decisions.
format	article
author	Haudi Haudi Ruby Santamoko Arief Rachman Yunan Surono Riko Mappedeceng Musnaini Musnaini Hadion Wijoyo
author_facet	Haudi Haudi Ruby Santamoko Arief Rachman Yunan Surono Riko Mappedeceng Musnaini Musnaini Hadion Wijoyo
author_sort	Haudi Haudi
title	The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
title_short	The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
title_full	The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
title_fullStr	The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
title_full_unstemmed	The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
title_sort	effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/c01036f97bb24be5bfafa18926c0b307
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The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

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