The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market

The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase d...

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Autores principales: Haudi Haudi, Ruby Santamoko, Arief Rachman, Yunan Surono, Riko Mappedeceng, Musnaini Musnaini, Hadion Wijoyo
Formato: article
Lenguaje:EN
Publicado: Growing Science 2022
Materias:
Social Sciences
H
Management. Industrial management
HD28-70
Acceso en línea:https://doaj.org/article/c01036f97bb24be5bfafa18926c0b307
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