Applying category management in procurement in manufacturing companies

Category management is a common tool of retail trade which implies product margins to be effectively run through an integrated approach to product category, i.e. control over procurement, pricing, promotion and marketing is centralized. However, category management tools, if borrowed to control proc...

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Autores principales: Irina V. Burlakova, Dmitry A. Karkh, Lyudmila S. Ruzhanskaya
Formato: article
Lenguaje:RU
Publicado: Ural State University of Economics 2019
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Acceso en línea:https://doaj.org/article/c0719965cef545eca07d8572e0836c37
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