Applying category management in procurement in manufacturing companies
Category management is a common tool of retail trade which implies product margins to be effectively run through an integrated approach to product category, i.e. control over procurement, pricing, promotion and marketing is centralized. However, category management tools, if borrowed to control proc...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | RU |
| Publié: |
Ural State University of Economics
2019
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| Accès en ligne: | https://doaj.org/article/c0719965cef545eca07d8572e0836c37 |
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