COMMUNICATION AS A TOOL EXCHANGE OF INFORMATION AND «Soft Power»

The article considers communication as a tool for information exchange and soft power. The use of communication in these aspects provides a interpenetrating integral effect in the organization and the stat. The article gives a description of the communication as a «soft power» and its components are...

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Autores principales: V. Ukolov, V. Kostrukov
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2016
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Acceso en línea:https://doaj.org/article/c0bcd5ff29fb4164a900d79562d11e31
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