COMMUNICATION AS A TOOL EXCHANGE OF INFORMATION AND «Soft Power»
The article considers communication as a tool for information exchange and soft power. The use of communication in these aspects provides a interpenetrating integral effect in the organization and the stat. The article gives a description of the communication as a «soft power» and its components are...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Publishing House of the State University of Management
2016
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/c0bcd5ff29fb4164a900d79562d11e31 |
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