COMMUNICATION AS A TOOL EXCHANGE OF INFORMATION AND «Soft Power»

The article considers communication as a tool for information exchange and soft power. The use of communication in these aspects provides a interpenetrating integral effect in the organization and the stat. The article gives a description of the communication as a «soft power» and its components are...

Description complète

Enregistré dans:
Détails bibliographiques
Auteurs principaux: V. Ukolov, V. Kostrukov
Format: article
Langue:RU
Publié: Publishing House of the State University of Management 2016
Sujets:
Accès en ligne:https://doaj.org/article/c0bcd5ff29fb4164a900d79562d11e31
Tags: Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!