Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis

Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the...

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Autores principales: Thanh Hoai Nguyen, Hai Quynh Ngo, Thu Trang Dương
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/c0c5f4ab5caa4d068d11a37e179936c3
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