Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis

Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the...

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Autores principales:	Thanh Hoai Nguyen, Hai Quynh Ngo, Thu Trang Dương
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2021
Materias:	virtual supermarket motivation consumer means-end chain shopping Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/c0c5f4ab5caa4d068d11a37e179936c3
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spelling	oai:doaj.org-article:c0c5f4ab5caa4d068d11a37e179936c32021-12-02T16:37:39ZMotivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis2331-197510.1080/23311975.2021.1954491https://doaj.org/article/c0c5f4ab5caa4d068d11a37e179936c32021-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2021.1954491https://doaj.org/toc/2331-1975Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the variety of consumers’ motivations for engaging in such behavior. This study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping. Based on data collected (n = 67) through the soft-laddering approach, six types of motivation are identified, include Quality of life, sense of accomplishment, Family well-being, Financial security, Self-direction, and Health consciousness. The results are expected to complement both theoretical contributions (additional understanding related to the virtual supermarket) and practical contributions (providing valid knowledge for retailers to create a more favorable service and marketing strategies for VS-shopping consumption).Thanh Hoai NguyenHai Quynh NgoThu Trang DươngTaylor & Francis Grouparticlevirtual supermarketmotivationconsumermeans-end chainshoppingBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 8, Iss 1 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	virtual supermarket motivation consumer means-end chain shopping Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	virtual supermarket motivation consumer means-end chain shopping Business HF5001-6182 Management. Industrial management HD28-70 Thanh Hoai Nguyen Hai Quynh Ngo Thu Trang Dương Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
description	Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping) consumption, there is an increasing need to investigate the variety of consumers’ motivations for engaging in such behavior. This study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping. Based on data collected (n = 67) through the soft-laddering approach, six types of motivation are identified, include Quality of life, sense of accomplishment, Family well-being, Financial security, Self-direction, and Health consciousness. The results are expected to complement both theoretical contributions (additional understanding related to the virtual supermarket) and practical contributions (providing valid knowledge for retailers to create a more favorable service and marketing strategies for VS-shopping consumption).
format	article
author	Thanh Hoai Nguyen Hai Quynh Ngo Thu Trang Dương
author_facet	Thanh Hoai Nguyen Hai Quynh Ngo Thu Trang Dương
author_sort	Thanh Hoai Nguyen
title	Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
title_short	Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
title_full	Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
title_fullStr	Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
title_full_unstemmed	Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis
title_sort	motivations influencing virtual supermarket shopping: an exploratory study using means-end chains analysis
publisher	Taylor & Francis Group
publishDate	2021
url	https://doaj.org/article/c0c5f4ab5caa4d068d11a37e179936c3
work_keys_str_mv	AT thanhhoainguyen motivationsinfluencingvirtualsupermarketshoppinganexploratorystudyusingmeansendchainsanalysis AT haiquynhngo motivationsinfluencingvirtualsupermarketshoppinganexploratorystudyusingmeansendchainsanalysis AT thutrangduong motivationsinfluencingvirtualsupermarketshoppinganexploratorystudyusingmeansendchainsanalysis
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Motivations influencing virtual supermarket shopping: An exploratory study using means-end chains analysis

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