The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers

This article identifies the effect of logistics service quality on customer satisfaction and customer loyalty with customer trust as a moderating variable from the context of Indonesian humanitarian logistics providers. In this study, the service quality was provided into three variables, namely the...

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Autores principales: Ilyas Masudin, Nika Tampi Safitri, Dian Palupi Restuputri, Rahmad Wisnu Wardana, Ikhlasul Amallynda
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Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/c29d065c3296441dad10b81d79e9feef
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spelling oai:doaj.org-article:c29d065c3296441dad10b81d79e9feef2021-12-02T14:41:55ZThe effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers2331-197510.1080/23311975.2020.1826718https://doaj.org/article/c29d065c3296441dad10b81d79e9feef2020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1826718https://doaj.org/toc/2331-1975This article identifies the effect of logistics service quality on customer satisfaction and customer loyalty with customer trust as a moderating variable from the context of Indonesian humanitarian logistics providers. In this study, the service quality was provided into three variables, namely the quality of personnel services, the quality of operation services, and the quality of technical services. The conceptual model is generated by introducing three other variables, namely, customer satisfaction, loyalty, and trust as a moderating variable. Eighty respondents completed the formal survey. The pilot test and the structured questionnaire were analyzed using the SPSS 21 and Smart-PLS 2.0 to evaluate the relationship between the variables. The results of this study were accepted three out of eight hypotheses. The personnel service quality has a significant impact on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, and technical service quality has a considerable impact on customer loyalty. The use of Kansei engineering for humanitarian logistics service in this study would provide a different perspective in terms of capturing the voice of customers’ perception of relief logistics service qualityIlyas MasudinNika Tampi SafitriDian Palupi RestuputriRahmad Wisnu WardanaIkhlasul AmallyndaTaylor & Francis Grouparticlehumanitarian logisticsservice qualitykansei engineeringBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution DOAJ
collection DOAJ
language EN
topic humanitarian logistics
service quality
kansei engineering
Business
HF5001-6182
Management. Industrial management
HD28-70
spellingShingle humanitarian logistics
service quality
kansei engineering
Business
HF5001-6182
Management. Industrial management
HD28-70
Ilyas Masudin
Nika Tampi Safitri
Dian Palupi Restuputri
Rahmad Wisnu Wardana
Ikhlasul Amallynda
The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers
description This article identifies the effect of logistics service quality on customer satisfaction and customer loyalty with customer trust as a moderating variable from the context of Indonesian humanitarian logistics providers. In this study, the service quality was provided into three variables, namely the quality of personnel services, the quality of operation services, and the quality of technical services. The conceptual model is generated by introducing three other variables, namely, customer satisfaction, loyalty, and trust as a moderating variable. Eighty respondents completed the formal survey. The pilot test and the structured questionnaire were analyzed using the SPSS 21 and Smart-PLS 2.0 to evaluate the relationship between the variables. The results of this study were accepted three out of eight hypotheses. The personnel service quality has a significant impact on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, and technical service quality has a considerable impact on customer loyalty. The use of Kansei engineering for humanitarian logistics service in this study would provide a different perspective in terms of capturing the voice of customers’ perception of relief logistics service quality
format article
author Ilyas Masudin
Nika Tampi Safitri
Dian Palupi Restuputri
Rahmad Wisnu Wardana
Ikhlasul Amallynda
author_facet Ilyas Masudin
Nika Tampi Safitri
Dian Palupi Restuputri
Rahmad Wisnu Wardana
Ikhlasul Amallynda
author_sort Ilyas Masudin
title The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers
title_short The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers
title_full The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers
title_fullStr The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers
title_full_unstemmed The effect of humanitarian logistics service quality to customer loyalty using Kansei engineering: Evidence from Indonesian logistics service providers
title_sort effect of humanitarian logistics service quality to customer loyalty using kansei engineering: evidence from indonesian logistics service providers
publisher Taylor & Francis Group
publishDate 2020
url https://doaj.org/article/c29d065c3296441dad10b81d79e9feef
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