A framework for categorizing social media posts
Brand posts are concise and recurrent updates created by brands and sent out to their followers on social media. Brand posts play a crucial linking role by connecting brands to their customers and fans on a daily basis. Brand posts represent a rich form of communication that convey various brand mea...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2017
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/c4023143a23c46d2ac838de393820e86 |
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