Understanding consumption choices of innovative products: an outlook on the Italian functional food market

Nowadays, the interest towards functional food has increased; however, several factors jeopardize their diffusion on the market. In fact, functional foods do not have either a specific regulatory framework or a statutory definition in Europe. A functional food with any nutrition and health claim rel...

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Autores principales:	Bentivoglio Deborah, Margherita Rotordam, Staffolani Giacomo, Chiaraluce Giulia, Finco Adele
Formato:	article
Lenguaje:	EN
Publicado:	AIMS Press 2021
Materias:	functional foods healthy eating consumer consumption intention logit model italian market Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/c6aa784e7f914366a87a5395d7bd7431
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spelling	oai:doaj.org-article:c6aa784e7f914366a87a5395d7bd74312021-12-02T01:35:31ZUnderstanding consumption choices of innovative products: an outlook on the Italian functional food market10.3934/agrfood.20210502471-2086https://doaj.org/article/c6aa784e7f914366a87a5395d7bd74312021-08-01T00:00:00Zhttps://www.aimspress.com/article/doi/10.3934/agrfood.2021050?viewType=HTMLhttps://doaj.org/toc/2471-2086Nowadays, the interest towards functional food has increased; however, several factors jeopardize their diffusion on the market. In fact, functional foods do not have either a specific regulatory framework or a statutory definition in Europe. A functional food with any nutrition and health claim related to vitamins, minerals, or other substances in their labeling have to meet only the specific requirements established by the Regulation (EC) 1924/2006. Consequently, these products are not uniquely recognizable and the perception of consumers towards them remains a confusing concept. In this scenario, this paper investigates knowledge and factors affecting consumers' consumption intention towards functional food in Italy. For this purpose, a survey was designed, and a logit model was used to explain motivators for the consumption of functional products. The result indicates that consumers are still confused about the concept of functional foods. An important motive for the consumption of functional food is the maintenance of good nutrition, health conditions as well as well-being. An additional factor in the success of functional products is the familiarity and the knowledge of the effects of a particular product on health conditions. The probability of the consumption of a functional product increases when the consumer associates the knows of the functional characteristic and the healthful properties with the consequences of their consumption. Results are useful to verify the opportunities for further expansion of these products on the Italian market.Bentivoglio DeborahMargherita Rotordam Staffolani GiacomoChiaraluce GiuliaFinco AdeleAIMS Pressarticlefunctional foodshealthy eatingconsumer consumption intentionlogit modelitalian marketAgriculture (General)S1-972ENAIMS Agriculture and Food, Vol 6, Iss 3, Pp 818-837 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	functional foods healthy eating consumer consumption intention logit model italian market Agriculture (General) S1-972
spellingShingle	functional foods healthy eating consumer consumption intention logit model italian market Agriculture (General) S1-972 Bentivoglio Deborah Margherita Rotordam Staffolani Giacomo Chiaraluce Giulia Finco Adele Understanding consumption choices of innovative products: an outlook on the Italian functional food market
description	Nowadays, the interest towards functional food has increased; however, several factors jeopardize their diffusion on the market. In fact, functional foods do not have either a specific regulatory framework or a statutory definition in Europe. A functional food with any nutrition and health claim related to vitamins, minerals, or other substances in their labeling have to meet only the specific requirements established by the Regulation (EC) 1924/2006. Consequently, these products are not uniquely recognizable and the perception of consumers towards them remains a confusing concept. In this scenario, this paper investigates knowledge and factors affecting consumers' consumption intention towards functional food in Italy. For this purpose, a survey was designed, and a logit model was used to explain motivators for the consumption of functional products. The result indicates that consumers are still confused about the concept of functional foods. An important motive for the consumption of functional food is the maintenance of good nutrition, health conditions as well as well-being. An additional factor in the success of functional products is the familiarity and the knowledge of the effects of a particular product on health conditions. The probability of the consumption of a functional product increases when the consumer associates the knows of the functional characteristic and the healthful properties with the consequences of their consumption. Results are useful to verify the opportunities for further expansion of these products on the Italian market.
format	article
author	Bentivoglio Deborah Margherita Rotordam Staffolani Giacomo Chiaraluce Giulia Finco Adele
author_facet	Bentivoglio Deborah Margherita Rotordam Staffolani Giacomo Chiaraluce Giulia Finco Adele
author_sort	Bentivoglio Deborah
title	Understanding consumption choices of innovative products: an outlook on the Italian functional food market
title_short	Understanding consumption choices of innovative products: an outlook on the Italian functional food market
title_full	Understanding consumption choices of innovative products: an outlook on the Italian functional food market
title_fullStr	Understanding consumption choices of innovative products: an outlook on the Italian functional food market
title_full_unstemmed	Understanding consumption choices of innovative products: an outlook on the Italian functional food market
title_sort	understanding consumption choices of innovative products: an outlook on the italian functional food market
publisher	AIMS Press
publishDate	2021
url	https://doaj.org/article/c6aa784e7f914366a87a5395d7bd7431
work_keys_str_mv	AT bentivogliodeborah understandingconsumptionchoicesofinnovativeproductsanoutlookontheitalianfunctionalfoodmarket AT margheritarotordam understandingconsumptionchoicesofinnovativeproductsanoutlookontheitalianfunctionalfoodmarket AT staffolanigiacomo understandingconsumptionchoicesofinnovativeproductsanoutlookontheitalianfunctionalfoodmarket AT chiaralucegiulia understandingconsumptionchoicesofinnovativeproductsanoutlookontheitalianfunctionalfoodmarket AT fincoadele understandingconsumptionchoicesofinnovativeproductsanoutlookontheitalianfunctionalfoodmarket
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Understanding consumption choices of innovative products: an outlook on the Italian functional food market

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