Omnichannel retailing: a tale of three sectors

Accelerated by the COVID-19 pandemic, the long-anticipated digital transformation of traditional retail has become the new reality. Retailers are responding to changes in consumers’ shopping behaviours and their demand for new interaction channels and touchpoints to shop at their convenience, regard...

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Autores principales: Santiago Iglesias-Pradas, Emiliano Acquila-Natale, Laura Del-Río-Carazo
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/c6bc5b722ca84b22a4f728f40a3ec2b4
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