Eco-Innovation in Global Hotel Chains: Designs, Barriers, Incentives and Motivations

ABSTRACT This article aims to verify the reality of eco-innovations developed by global hotel chains, highlighting the innovative designs employed by these organizations, the barriers and incentives faced by these companies and motivations to invest in innovations for this purpose. This multiple cas...

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Auteurs principaux: Vanessa de Oliveira Menezes, Sieglinde Kindl da Cunha
Format: article
Langue:EN
PT
Publié: FUCAPE Business School 2016
Sujets:
eco
Accès en ligne:https://doaj.org/article/c924b456a9914c06b770d59da353582e
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