Verticality, Regulatory Focus, and Prices: Who is Able to Get a Good Deal?
The use of the metaphor of verticality may affect consumers’ motivations to perform product price assessments, and the motivational regulatory focus of the individual may have features that contribute to restoring motivation. This study aims to analyze the influence of the verticality metaphor, and...
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | article |
| Lenguaje: | EN PT |
| Publicado: |
FUCAPE Business School
2020
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/c9ab9ff8c6e648a4b8ba18881b9082ee |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|